Astral Out-of-Home tests solar-powered display in Montreal
Astral Out-of-Home has installed a solar-powered advertising face on a Bixi self-service bicycle rental kiosk in Montreal. This is the company's first display of this type. According to the company, the display does not require an electrical source, while its LED system lasts six times longer than conventional lighting. If the pilot project is successful, it may lead to the installation of several other faces next summer. "The addition of this first solar-powered face again demonstrates Astral Out-of-Home's innovative spirit," said Luc Quétel, vice-president of Quebec real estate services at Astral. "We're also very proud to offer the advertising community a new ecological and sustainable advertising solution for Bixi, a self-serve bike rental system that fosters the same values." Astral operates approximately 200 other advertising faces within the Bixi system.