Kraft Canada conducts Dentyne Great Kissing Debate promotion
By Adnews Staff
Kraft Canada has begun an online promotion for its Dentyne brand of chewing gum called the "Dentyne Great Kissing Debate." The initiative, developed by Strategic Objectives and Rocket XL, also includes public relations and a sampling program. At its core is a Facebook page that asks consumers whether or not kissing in public is acceptable. Two real-life couples will also conduct a media tour to argue opposite sides of the question. Promotional workers will nationally collect votes from pedestrians in various cities while distributing product samples.
« Back Next »
Comments
blog comments powered by Disqus