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BELL LAUNCHES TWO-IN-ONE PHONE

Bell Mobility of Toronto will introduce a phone in Ontario and Quebec by mid-September that is both a cellular and cordless phone. Called Converto, the phone works on Bell's cellular network when it is used as a cellular, while the cordless works as a regular cordless phone through a base station which plugs into an existing telephone wall jack using a regular Bell Canada phone line. Print advertising and PR will support the launch of the product. It will be created by Cossette Communication-Marketing's Toronto office. The phone is being manufactured by Motorola Canada Ltd. of Toronto.

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