NEW MEGABOUTIQUE OPENS IN LAVAL
By Adnews Staff
San Francisco Boutiques Inc. of Montreal opened its second Les Ailes de la Mode fashion store in Laval, Que. this week. Specializing in men's and women's fashions, the store also offers cosmetics, furniture and home decor accessories, as well as a hairdressing salon. The first store was opened in Brossard, Quebec in 1994. A third outlet will open in Quebec City in next August. Advertising is supporting the opening. It is done in-house except for some writing work performed by Tam Tam Publicite Inc. of Montreal. Launch advertising uses TV, newspapers and Montreal billboards. An ad will appear daily in Montreal's La Presse newspaper for the next year.
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