Sponsorship roundup
By Adnews Staff
Retail chain Sears has signed-on as the lead sponsor of a new daily CTV program called The Marilyn Denis Show, which will premiere today. The talk show will address lifestyle and entertainment topics. Sears merchandise will feature in various fashion and home decor segments. Sears will also conduct a contest in association with the show, the winner of which will receive a trip to Toronto for a taping of the program and a shopping spree. The agreement was brokered by MEC. "Sears is the perfect partner for The Marilyn Denis Show," said Mary Kreuk, vice-president of marketing at CTV. "We are very excited to leverage Sears' expertise across the many categories that are relevant to both our viewers and the highly anticipated show."