New York Fries hires Juniper Park
By Adnews Staff
Fast food chain New York Fries has retained Juniper Park of Toronto as its strategy and creative agency of record for Canada. The assignment includes advertising and point-of-sale materials for the New York Fries and South St. Burger Co. chains. "We wanted to find the perfect fit with a team that would understand our culture, nurture our brand and constantly challenge us," said Warren Price, executive vice-president of New York Fries. "We found in Juniper Park a team that will help us think bigger and keep us real." The agency's first work for New York Fries will be released in 2011.
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