Domtar readies Paper Because campaign
By Adnews Staff
Montreal-based paper company Domtar will break a new campaign on Sept. 27 intended to highlight the importance of paper. The campaign, called "Paper Because," will consist of print advertising in Canadian and US consumer and trade publications, as well as online banners and videos. "There are times when no substitute for paper will suffice," said John Williams, president and CEO of Domtar. "It is how great ideas begin, how the world learns, how important news gets shared and how people meaningfully connect with each other. What has evolved over time is the continued improvement of our environmentally sound forestry practices and high levels of recycling that have made Domtar a leader in the effort to make paper sustainable and renewable."