New York Fries breaks poutine campaign
By Adnews Staff
New York Fries has begun a new radio campaign called "Poutine Perfected." The campaign, narrated by actor Gordon Pinsent, compares the fast food chain's poutine with experiences such as finding a perfect pair of jeans for a kitten or taking a bubble bath. The four executions will air nationally in markets where the product line is sold, supported by point-of-sale materials and shopping mall posters. The campaign was developed by Juniper Park. "Our new poutineries really have brought the perfect poutine to Canadians," said Jay Gould, president of New York Fries. "Butter chicken and braised beef poutines cater to the gourmet flavours Canadians are looking for and the campaign that Juniper Park created has hit that sentiment on the head in New York Fries' unique voice."