CBC, National Post form preferred partnership advertising deal
By Adnews Staff
CBC English Services and the National Post have formed a preferred partnership advertising agreement. "In simple terms, this agreement means that CBC and the Post will be able to react quickly and effectively when we need a print partner, or the Post needs a TV partner, to meet the needs of our national clients," said Richard Stursberg, executive vice-president of CBC English Services. "With our current track record of extremely successful Canadian programs and an excellent relationship with our agency partners, we want to take things a step further by creating innovative partnerships among our sales teams. The ability to operate seamlessly across platforms is quickly becoming a pre-requisite for content producers like ourselves as well as advertisers." The agreement is an extention of previous initiatives by the two companies over the past two years, including a limited content sharing agreement and a website featuring coverage of the Vancouver Olympics. CBC has also created a joint English/French sales force in association with Radio-Canada that will focus on offering integrated advertising services to large national clients.