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West Coast Fishing Club hires Doug & Serge

The Vancouver-based West Coast Fishing Club has retained Doug & Serge of Toronto as its advertising agency of record. The club operates four sport fishing resort properties in northern BC. The agency will work to support the company's planned expansion in 2011. "It was clear to us that the Doug & Serge team has a tremendous track record in helping companies define their brand and then tell their story in a very engaging manner," said Brian Grange, vice-president of sales and marketing at The West Coast Fishing Club. "We are making a significant investment in expanding outside of Canada and bringing a totally new and more accessible experience to big game fishing. As we expand our offering we need to refine our brand presentation and we are very confident that we have found great partners to help us get there."

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