Yellow Pages Group breaks new campaign
Montreal-based Yellow Pages Group has begun a business-to-business campaign using the tagline, "We're being watched." The campaign consists of a four-page insert accompanied by print ads in newspapers in Vancouver, Edmonton and Toronto, supported by banner advertising on Yahoo.ca. The campaign also includes a 30-second French-language television commercial that is running on RDS in Quebec. The creative directs viewers to a website at <http://getfound.yellowpages.ca> that features a video promoting the company's services, including online video advertising. "We wanted Canadian advertisers to know that the Yellow Pages brand is not just print anymore," said Annie Marsolais, director of corporate and marketing communications for Yellow Pages Group. "We now offer a broad range of innovative products to advertise whenever and wherever consumers are ready to buy, be it on print, on the web or on their mobile phones." The campaign was created by Prospek of Montreal and freelancer Nicolas Ritoux. The television creative was produced by IDI.