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Aeroplan forms loyalty agreement with Nestle

Nestlé Canada has signed an agreement with loyalty program Aeroplan. Members of the program will now receive loyalty points when they purchase any of approximately 60 Nestlé and Purina Pet Care products by entering a code number on the packaging at <http://www.nestle-aeroplan.ca>. "This partnership marks a very significant step forward in Aeroplan's consumer packaged goods expansion strategy," said Craig Landry, senior commercial vice-president at Aeroplan. "Our existing consumer packaged goods program includes the popular PepsiCo Canada products and, with the addition of Nestlé Canada, members now have even more opportunities to earn miles with their daily purchases."

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