Canadian Tire hires High Road Communications
Canadian Tire has retained High Road Communications of Toronto as its public relations agency of record. The assignment includes communications strategy for the company's retail, automotive, gasoline and financial services division. "High Road stood out among the five agencies that were considered for a number of reasons," said Duncan Fulton, vice-president of corporate affairs at Canadian Tire. "High Road married passion and creativity with an industry-leading reputation for delivering strong programs and results for their clients. Their track record achieving earned media is beyond compare and their overall size and reach will allow them to support Canadian Tire in communities across Canada."