ConvaTec hires Vision Critical
By Adnews Staff
US-based medical technology company ConvaTec has hired Vision Critical of Vancouver to implement an online customer research system. The program is intended to allow ConvaTec to gather the opinions of nurses about its products. The initial rollout is taking place in the US, but the company plans to expand it into France, Italy and Germany over the next few months. Vision Critical will provide tech support, panel management and study support. "This is really all about empowering nurses," said Matt Dawson, global marketing manager at ConvaTec. "It's going to help them drive and impact the products and services that they need daily in their jobs, so it will have a direct effect on improving patients' lives."
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