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Environics Analytics, Vision Critical launch joint data program
By Adnews Staff
Research companies Environics Analytics and Vision Critical have formed an agreement by which the two firms will offer clients access to their combined data about consumers and markets. Marketers will be able to access results from custom online surveys, segmented into lifestyle-based groups. The intent is to reduce the time required to conduct large surveys for clients.
Under the agreement, Environics Analytics will classify Vision Critical's online survey panel of 125,000 members into 66 lifestyle types. Vision Critical also gives Environics the right to create and sell profiles of 3,550 variables from its panel, divided into 17 categories such as health, technology, consumer goods and financial.
"Through this partnership, we are excited to join Vision Critical's software and database assets with Environics Analytics to offer clients a more refined customer-centric approach to gathering insights and provide Canadian businesses smarter data faster," said Ed Morawski, president and global chief operating officer of Vision Critical. "With our synergies across marketing, sales and strategic planning, we have a significant opportunity to develop more innovative products and services at both companies that will ultimately deliver compelling benefits for businesses across Canada."