Yellow Pages Group buys Clear Sky Media, buys into 411 Local Search
By Adnews Staff
Montreal-based Yellow Pages Group has acquired Clear Sky Media, owner of shopping websites RedFlagDeals.com, PriceCanada.com and Scarlett Lounge. "With RedFlagDeals.com, we will further help Canadians in making smart purchasing decisions, in finding the best merchants, the best deals and in reaping savings," said Stephane Marceau, chief marketing officer at Yellow Pages Group. "It is equally great news for YPG advertisers who will soon have a simple yet powerful way to promote their offerings to existing and new customers. Conducting targeted online and mobile coupon campaigns is about to become easy for advertisers of all sizes." Yellow Pages Group has also acquired an ownership stake in online directory company 411 Local Search as well as ownership of the 411.ca brand and domain name. Under the terms of the agreement, 411 Local Search will have an exclusive license to use the 411.ca trademark until Yellow Pages Group purchases the rest of the company within approximately three to five years. "With the acquisition of the 411.ca trademark, we gain a top-of-mind brand, reinforcing our leadership position as the destinations where people go to find the businesses, products, people and places that they are looking for," said Marceau.