Branksome Hall retains Doug & Serge
By Adnews Staff
Toronto-based girls' school Branksome Hall has retained Doug & Serge, also based in Toronto, as its advertising agency of record. The agency won the account in a review involving an unknown number of firms. The assignment includes the development of a new communications campaign to promote the school's international baccalaureate program. "In the Doug & Serge team, we found an industry leader that will help us tell the unique Branksome story in imaginative new ways," said Julia Drake, executive director of communications and marketing at Branksome Hall. "We are impressed by the agency's strategic and creative success with a wide array of clients and media, and we are already seeing benefits of how their skills are going to work for us."