Dairy Farmers of Canada promote cheese rolling festival
By Adnews Staff
Dairy Farmers of Canada has resumed its "Canadian Cheese Rolling Festival" promotion for a second year. The event, which will take place in Whistler, BC on Aug. 15, is being supported with an ad campaign developed by Taxi of Vancouver. The campaign includes cinema, transit shelter and newspaper advertising, along with promotions in IGA stores. Public relations are being conducted by Trillium Corporate Communications. During the festival, entrants will compete to chase a large wheel of cheese down a slope. The free event will also include sampling, seminars and activities for children. "Last year the Canadian Cheese Rolling Festival was such a success that we decided to make this an annual event," said Solange Heiss, assistant director of marketing and nutrition communications for Diary Farmers of Canada. "It's a fun day for the entire family and a fantastic way to shine the spotlight on some amazing Canadian cheese makers."