Website roundup
By Adnews Staff
Home medical equipment company MediChair of Calgary has begun a program to develop approximately 50 websites for its franchisees. Each site will provide national and local information on the company's products. The sites will be aimed at seniors, caregivers and health care professionals. "Although MediChair has an excellent national website, we believe the timing is right to provide local franchisees with added value through the use of information and resources that are customer focussed for each local market," said company COO Bas van Lankvelt. "Each franchisee website will contain templated material in the form of industry related educational and resource information. This will be supplemented with local features that are relevant for both consumers and health care professionals in each market. This may include the availability of local Home Medical Equipment products and services, funding information and links to government agencies and health care agencies locally, provincially and nationally. We also have an opt-in confidential email program for subscribers to be alerted about special events and product promotions. There is also an online map to easily find each store's location."