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Kao Brands Canada begins Glam Night Out promotion

Kao Brands Canada of Mississauga has begun an event marketing initiative for its John Frieda Frizz-Ease hair care product. The effort, called "Glam Night Out," will consist of nine sampling events conducted in several Toronto lounges and nightclubs over the summer. Each venue will be branded with decals and a photography backdrop. Participants will be able to have their photograph taken and posted to a website at <http://www.glamnightout.ca>. Participants will also receive consultations from hair care experts. The initiative also includes a contest component, street sampling in Montreal, Toronto and Vancouver, as well as an out-of-home campaign conducted by Newad.

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