Kao Brands begins Curel Snow Angels campaign
By Adnews Staff
Kao Brands Canada of Mississauga has begun a fundraising promotion in the name of its Curel brand of moisturizers. During the effort, Canadians will be invited to upload photographs of themselves making snow angels to the website at <http://www.curel.ca>. For each photograph submitted, the company will donate one dollar to the Starlight Children's Foundation, which conducts entertainment and educational activities for seriously ill children. The company will also donate 50 cents to the foundation for each Curel product purchased during the campaign, which will run until the end of March. "The Curel Snow Angels campaign is designed to inspire individuals and families to make snow angels together in support of children in need," said Heather Carney, senior brand manager for Curel. "By uploading snow angel photos, Canadians will help fund Starlight Children's Foundation's important work with children with illnesses and their families."