Sleeman retains Dentsu
By Adnews Staff
Sleeman Brewery has appointed Toronto-based Dentsu Canada its agency of record. Dentsu will begin handling creative and strategic initiatives for Sleeman early this year. According to the agency, one factor leading to the assignment was its past experience with other beer brands, including Molson and Bud Light. "We are extremely impressed with the level of creative and strategic talent Dentsu is able to apply to our business," said John Sleeman, chairman and CEO of Sleeman Brewery. "We have incredible brands looking to grow in a challenging industry, and we are happy to have Dentsu on-board to help us get it done."
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