Tripharbour.ca breaks new campaign
By Adnews Staff
Toronto-based travel website Tripharbour.ca has begun an advertising campaign in the Greater Toronto Area. The site specializes in cruise ship vacations. The awareness campaign consists of approximately 200 billboards, 30-second radio commercials developed by Pirate Toronto and online ads. The creative uses the tagline, "Find the cruise you've always wanted." The initiative will run until the end of February."I think the timing is perfect for a campaign like ours," said company president and CEO Stuart MacDonald. "Canadians still love to take vacations, and cruising represents one of the best value-for-dollar options they can choose from. The New Year is the beginning of the biggest cruise buying season of the year. We're getting some great incentives to purchase advertising like bonus air time and billboards, the likes of which I've not seen offered in a very long time. It's a very attractive time to be launching a major campaign."