PepsiCo Canada rebrands Gatorade
By Adnews Staff
PepsiCo Canada has introduced a new brand identity for its Gatorade brand, paralleling recent changes in the US. These changes include a new logo and new packaging and new extentions to the product line. "Just like in the US, the Canadian Gatorade brand is taking it to the next level like any good athlete should," said Dale Hooper, marketing vice-president for Gatorade in Canada. "Whether Canadians are in it for the win, for the thrill or for better health, if your body is moving, Gatorade sees you as an athlete and we're inviting you into the brand."
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