Corby Distilleries promotes Lamb's Rum
By Adnews Staff
Corby Distilleries of Toronto conducted a billboard campaign over the holiday season for its Lamb's Rum brand. The campaign, aimed primarily at men, mocked those who purchase holiday items such as turkeys and trees rather than finding their own. The ads used the tagline, "Your holiday spirit." The ads, developed by John St. of Toronto, were an extention of the brand's ongoing "It beats fancy" campaign. "We wanted to capture the honest spirit of the Lamb's man and this campaign does it perfectly," said Tess Michelis, marketing manager at Corby Distilleries. "Consumers have really responded to it."
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