Stingray, Dentsu form agreement
By Adnews Staff
Montreal-based Stingray Group has formed an agreement with Dentsu Canada via which the two companies will jointly offer their services to clients for a period of three years. Stingray will give Dentsu “priority access” to its international music distribution system, while Dentsu will provide media expertise and access to its clients. The agreement will focus on music and audio distribution, consulting services and sponsorships.
“How exciting to announce a global partnership between two companies that share the fundamental belief that brands can power premium content experiences,” said Ryan Fuss, senior vice-president of global media solutions at Stingray. “We are thrilled to be partnering with Dentsu and look forward to collaborating with their impressive roster of agencies and clients over the next three years to deliver innovative branded content experiences to Stingray music fans around the world.”