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Kao Brands Canada conducts Skintervention campaign

Kao Brands Canada of Mississauga has begun a promotion in support of its Jergens line of skincare products called "Skintervention." The initiative makes use of a website at <http://www.skintervention.ca> at which four characters "confess" that they are "addicted" to potentially dangerous activities such as the over-use of tanning beds and tanning without skin protection. Each character is then "reformed" through the use of various Jergens products. The site also encourages to refer other people to the site to sign a "Healthy Glow Vow." For each person who signs the vow, the company will donate one dollar to skin cancer research. Visitors can also submit stories about bad tanning experiences and enter a draw for a spa package. In addition to the website, groups of promotional workers will be present at downtown locations in Toronto, Montreal and Vancouver from April to June. The workers will video conversations with members of the public and distribute information and product samples.

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