Award show roundup
By Adnews Staff
The Canadian Public Relations Society conducted its annual Achieving Communications Excellence Awards last week. The event recognizes excellence, creativity and originality in public relations programs. Strategic Objectives won the Best of Show, Most Creative Program and Best Use of Media Relations awards for its work on the launch of Tetley Pure and Natural Green Tea. The agency also won the Community Relations Campaign of the Year award for its “Search for Kraft Hockeyville” initiative. Apex Public Relations received three gold awards. A campaign for BMO Financial Group called “Talking ‘bout my Generation” was named a Brand Development Campaign of the Year and received a gold Media Relations award. A campaign for Kao Brands Canada’s Frizz-Ease hair care line also won a gold Media Relations award. Environics Communications also received a Brand Development Campaign of the Year award for a Listerine Mouthwash campaign, as well as a Media Relations gold award for its Safe Kids Week campaign on behalf of Safe Kids Canada. Carol Panasiuk was named Public Relations Professional of the Year.