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Canadian Public Relations Society releases ethics guide

The Toronto-based Canadian Public Relations Society has published a new guide to ethics called the CPRS Decision Tree. According to the organization, it is based on a similar guide produced by the Chartered Institute of Public Relations in the UK. It takes a form similar to a flow chart and is intended to assist PR professionals to account for relevant laws, regulations, industry standards and personal considerations.

“CPRS is the champion for the industry in Canada,” said CPRS national president Victor Vrsnik. “We advocate for ethical PR by supporting our members, all of whom agree to adhere to the Code of Professional Standards, providing training and practical tools to members to help them navigate challenging ethical issues, and taking a stand against breaches of ethics. In the coming months, we will fulfill that commitment and demonstrate that for Canada's PR professionals, ethics matter.”

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