World Society for Protection of Animals hires TBWA Toronto
By Adnews Staff
The World Society for Protection of Animals has retained TBWA Toronto to develop a new advertising campaign. The campaign will seek to raise awareness of animal issues, the society's work and the upcoming World Animal Week. TBWA won the assignment in a request for proposals process involving an unknown number of firms. "By creating a disruptive message and ensuring that the WSPA brand becomes inseparable from culture, TBWA will find ways to not only engage and dialogue with consumers, but we will ignite their passion for this cause," said Anthony Wolch, executive creative director at TBWA Toronto. The campaign will break in September in conjunction with World Animal Week.
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