Awards roundup
By Adnews Staff
The International Association of Business Communicators has named Toronto-based Strategic Objectives its public relations agency of the year. The agency won the title based on several campaigns from 2008 and 2009, including "The Ridiculously Long Lasting Road Trip Across Canada," for Stride gum, the "40th Anniversary Celebration of the Caramilk Secret" promotion, the launch of Pink Cashmere bathroom tissue and the "Johnnie Walker Pillars of Responsibility" program.
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