Baxter Global retains LXB
By Adnews Staff
Healthcare company Baxter Global of Chicago has hired LXB of Montreal to handle branding and promotion for several of its product lines. LXB won the account in a process involving an unknown number of international agencies. The assignment includes global branding that will be used in Europe, Asia and Latin America. "For us at LXB, seeing the agency set itself apart among the players who competed for this prestigious mandate is an endorsement of all the efforts we've deployed through the years to make inventiveness our genuine added value," said Paul Bergeron, executive vice-president and general manager of LXB.
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