Leo Burnett brands street food program in Toronto
By Adnews Staff
Leo Burnett has completed a branding assignment for the City of Toronto's street food pilot project, "Toronto a la Cart." The program is intended to allow street vendors to sell a wider variety of food in the city than was previously allowed. Leo Burnett developed the "a la Cart" branding, as well as a logo consisting of four plates with various eating utensils on them. According to the agency, the four utensils convey the diversity of the program, while the four plate represent the directions north, south, east and west as well as the tastes bitter, sweet, sour and salty.
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