Visa released hockey-themed commercial
By Adnews Staff
Visa has released a new hockey-themed television commercial called "Go Fans." The 30-second ad, created by TBWA Toronto, is airing on sports-related stations in English and French, including CBC, ESPN, The NHL Network, TSN, The Score and RDS. The creative depicts the rituals and paraphernalia used by hockey fans. "Visa Canada's newest television creative demonstrates how Canadian hockey fans go to great lengths to celebrate their sport every day," said Brenda Woods, head of marketing at Visa Canada. "The commercial is based on Visa's global advertising campaign, 'More People Go with Visa', which appreciates that every day, people are on the go."
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