YMCA of Greater Vancouver hires TBWA
By Adnews Staff
The YMCA of Greater Vancouver has retained TBWA Vancouver as its advertising agency of record. The firm will work to depict the YMCA has a hub for community activity. The assignment includes launch activities for a new facility on Burrard Street, as well as the development of consistent branding for the entire organization. This new branding is expected to debut this summer. "There is fairly low awareness currently of the pivotal role [the YMCA] plays in strengthening the communities they operate in, and of the breadth of services they offer," said Jim Southcott, chief strategic officer at TBWA. "We're looking forward to helping them change these perceptions and attract new members to the brand."
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