Nintendo promotes game on city walls
Nintendo has begun a national street campaign to promote new video game called Punch Out for the Wii game console. The campaign, developed by Grassroots Advertising of Toronto, makes use of a branded vehicle equipped with a projector to display the game on the wall of a building at night. Promotional workers distribute information and instruct passers-by on how to play. The initiative will run until May 23 in Toronto, Montreal, Vancouver, Calgary and Edmonton. Media was handled by Starcom.