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Nintendo promotes game on city walls

Nintendo has begun a national street campaign to promote new video game called Punch Out for the Wii game console. The campaign, developed by Grassroots Advertising of Toronto, makes use of a branded vehicle equipped with a projector to display the game on the wall of a building at night. Promotional workers distribute information and instruct passers-by on how to play. The initiative will run until May 23 in Toronto, Montreal, Vancouver, Calgary and Edmonton. Media was handled by Starcom.

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