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Mercedes-Benz Canada hires Spafax

Mercedes-Benz Canada has hired Spafax of Toronto to handle the production and editorial content of the Canadian version of Mercedesmagazine. The biannual promotional publication will be produced in English and French and distributed to Mercedes-Benz owners and through dealerships. "For 55 years, Mercedesmagazine has allowed us the opportunity to keep in touch with our valued customers and provide them with relevant and engaging content that piques their interest and suits their lifestyle," said Marc Boderke, marketing director at Mercedes-Benz Canada. "Spafax has an excellent reputation, and after a thorough review process, we are very pleased with our decision and confident that our partnership will help us to continue to publish a high-quality magazine."

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