NBA Canada begins playoffs campaign
By Adnews Staff
NBA Canada has begun a television campaign called "Where Will Amazing Happen This Year?" The campaign consists of two commercials that will air on TSN during the basketball playoffs. The two ads feature memorable moments from previous playoff games in 2000 and 1987. Each execution begins with an empty stadium, which gradually fills up with players, fans and the sounds of the game before fading back to empty. The campaign was developed by Goodby Silverstein & Partners.
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