Harry Rosen promotes new website
By Adnews Staff
Toronto-based men's clothing retailer Harry Rosen has redesigned its website at <http://www.harryrosen.com> to include online shopping functions for the first time. The site offers the user the ability to communicate with a sales associate at a specific store, to make in-person appointments, to create a wish list of merchandise and to receive recommendations based on past purchases. The site was designed by Grip of Toronto in association with ICongo of Montreal. "The challenge facing all retailers in today's climate is to remain relevant and top-of-mind with both your current and future clients," said company CEO and chairman Larry Rosen. "When we look at the next generation of clients, we can see that we need to sell our merchandise online to introduce them to our brand and get them into our stores, where we can develop a personal relationship with them." The site will be promoted with a marketing campaign consisting of traditional advertising, online banner ads, search engine marketing and social media activities.