Parmalat begins Out of This World contest
Dairy company Parmalat has begun a contest promotion called "Out of This World" in support of its Smart Growth line of milk, cheese and yogourt products. Entrants can win one of 50 "Mad Science"-themed parties or the grand prize of a family trip to a space camp. The contest is being supported with an in-store campaign, special packaging and a website at <http://www.smartdairy.ca>. The campaign was developed by Solutions with Impact of Toronto.