Subway conducts fishing seminar promotion
By Adnews Staff
Fast food chain Subway is conducting a promotion in southwestern Ontario in association with fishing personality Dave Mercer. The initiative, developed by Cundari of Toronto, takes the form of a series of seminars by Mercer and other fishing experts called "Facts of Fishing Live, presented by Subway Restaurants." These will take place from April 14 to 17 in Sarnia, Waterloo, London and Brantford. Attendees of the seminars receive Subway food and a reloadable branded purchase card. "There has been a dramatic rise in popularity of angling in Ontario," said Robert Lewocz, executive vice-president at Cundari. "This program really supports Subway's core equity of supporting active outdoor lifestyles while raising the profile of subway's connection with Dave Mercer's Facts of Fishing Show."