St. Lawrence Cement rebrands as Holcim Canada
By Adnews Staff
Toronto-based St. Lawrence Cement has rebranded itself as Holcim Canada. This is the first time the Holcim brand has been used in Canada. "Holcim is a leading global brand in the building materials industry, recognized for long term financial performance and leadership in environment, corporate social responsibility and sustainable construction," said Paul Ostrander, president and CEO of Holcim Canada. "This change is an important opportunity to implement a new strategy to build awareness for our brand and what it stands for as well as to align the look and feel of our aggregates, ready-mix concrete and construction businesses with our corporate brand to better demonstrate the strength and scope of our company."