Sponsorship roundup
By Adnews Staff
Canwest has renewed its agreements with L'Oréal Paris and Winners to sponsor its reality program Project Runway Canada for another season. L'Oréal will be the lead sponsor of the series, while Winners will be the official fashion and retail sponsor. The agreements include product placement as well as television, print and online advertising. "Project Runway Canada, without a doubt, is the ideal program to showcase these two formidable brands," said Errol Da-Ré, executive vice-president of sales at Canwest Broadcasting. "Both are considered significant entities in the beauty and fashion industries, and in conjunction with our hit reality series, this is truly a powerful combination." The new season of Project Runway Canada will begin on Jan. 27.