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RBC releases new Olympic commercial

By Adnews Staff

RBC will release a new 60-second television commercial this week, promoting the financial company's involvement with the upcoming Olympic Torch Relay. The animated ad, called "Shiny Happy Relay," was developed by BBDO Toronto and Proximity Canada. It depicts RBC spokescharacter Arbie participating in the relay and encourages Canadians to visit a website at <http://www.rbc.com/carrythetorch> to enter a draw for a chance to carry the Olympic Torch when it passes near their community.

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