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Sponsorship roundup

Bicycle clothing manufacturer Louis Garneau has signed a sponsorship agreement with Team Type 1, a professional cycling team. Louis Garneau will be the helmet and apparel sponsor of the team. The agreement includes the UCI domestic based men's team, the triathlon team, the developmental squad, the women's professional squad and two teams that will compete in the Race Across America. "The concept of supporting a group of athletes that represent all levels of cycling and triathlon is the exact match for Louis Garneau, which markets our brand as the 'Cycling and Triathlon Solution,'" said marketing director Pierre Perron.

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