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Subway breaks Test Zone campaign

By Adnews Staff

Fast food chain Subway has begun a new national ad campaign called "Test Zone." The effort consists of 15- and 30-second television commercials as well as a 30-second radio ad. The creative depicts a group of animated laboratory monkeys conducting sub-related tests on the audience. The ads will run until Feb. 1, when a new phase of the campaign will begin. The promotion was developed by Allard Johnson Communications of Montreal.

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