Pizza Pizza begins Cash is King promotion
Toronto-based fast food chain Pizza Pizza has begun a new contest promotion called "Cash is King" to promote its new online ordering service. Each day from Jan. 12 to Feb. 15, one customer who places an online order will win $500. "The timing of our website redesign, especially when supported by such a wide-scale giveaway incentive, could not be better," said Pat Finelli, chief marketing officer at Pizza Pizza. "This type of promotion shows customers our commitment to helping their dollars go further." The new website, located at <http://www.pizzapizza.ca> was developed by VisionMax. Pizza Pizza operates approximately 600 locations nationally.