Best Buy Canada breaks holiday campaign
By Adnews Staff
Best Buy Canada of Burnaby, BC has begun a holiday season ad campaign called "The Best Gifts Get the Best Reactions." The campaign, developed by Zig of Toronto, consists of two 30-second television commercials called "Twins" and "Daddy." Both depict people looking for gifts that will get a positive reaction from their family members. The commercials are supported by online advertising and in-store materials. "When you are shopping for a gift, what you are really searching for is something that will make your loved one as happy as possible," said Martin Beauvais, executive creative director at Zig. "The marketing demonstrates how Best Buy makes it easy to find those exciting presents that your family will love." The campaign will run until the end of the year. Media planning and buying was handled by Media Experts.