Transcend Publicite open in Toronto
By Adnews Staff
An agency called Transcend Publicité has opened in Toronto. The firm specializes in French-language marketing in Quebec for Toronto-area clients. The agency is headed by Olivier Tran as president and executive creative director. Tran is the former president and creative director of Admacom. He has also worked at Communiqué, Euro RSCG and MacLaren McCann. "I've been saying for many years that you have to be here in Toronto if you want to make a difference in the Quebec campaigns for big national brands," said Tran. "The only way to ensure that the Quebec perspective is integrated at the start of the creative-development process, and to make things easy and cost-efficient, is to have the French creative director and planner in Toronto, close to the clients." The agency offers brand planning, creative development, account management, research, media planning and French-language adaptation.