Transcontinental introduces Marketing Communications Sector
By Adnews Staff
Montreal-based Transcontinental has created a new division called the Marketing Communications Sector which will develop new services to provide "one-to-one" advertising and new communications platforms. It consists of Transcontinental's database analytics, premedia, email marketing, one-to-one marketing, custom communications, custom publishing and marketing printing products. The company expects the division to have revenues of approximately $400 million annually. François Olivier, president and CEO of Transcontinental, will be the acting president of the division until a new president is appointed. "Our strategy will generate further growth-by strengthening our core businesses and building new sources of revenues," said Olivier. "Transcontinental is an outstanding printer and a highly creative publisher, and by delivering marketing solutions to our clients on a range of platforms, we further fulfill our primary mission to help our customers continue to reach their target consumers."